Mobile phones have come a long way since their inception and have evolved as great gadgets with loads of useful features. The mobile phone industry has grown leaps and bounds and these handy devices have evolved as one of the most useful and must have gadgets of today. Now these are not only meant for communication purposes but also serve as multifunctional devices that can be used as a camera, audio player or gaming device.

Mobile phones have also witnessed huge growth in popularity and demand. Looking at their growing popularity all mobile phone manufacturers are launching latest handsets with advanced features and to meet the demand, various service providers provide many lucrative deals with free gift offers that offer the most value for the money. Contract phone deals and pay as you go deals are the two most popular mobile deals among users in UK. Currently, some of the popular contracts are N97 deals and Samsung Omnia 2 deals.

Contract phones are the most cost effective and flexible mobile phone deals that come with network service providers as packaged deals. These are available for a particular period of time which may be a 12 month contract, 18 month or 24 months contract deal where the user is required to sign a contract with the service provider for that particular time period. The user is required to pay a monthly line rental tariff to the service provider for the duration of the contract. These pay monthly contracts which may provide various attractive free gifts such as a free handset, free laptop, iPods, reduced or free line rentals, free minutes, texts and cashback offers. Some of the leading network service providers in UK are Orange, O2, Vodafone, T mobile, 3 mobiles and Virgin.

The other type of deal that is very popular among the users in UK is pay as you go mobile phone deal. These are prepay mobile phones that are most beneficial for those who do not use mobile phones very frequently. Cheap pay as you go mobile phones help to minimise the expenditure on your phone bills. Pay as you go phones are prepay phones where the user pays in advance for the desired talk time. Each time a call is made, the amount is deducted from the balance. Once the talk time is exhausted, it can be recharged again.

There are pros and cons of both types of deals and it entirely depends on the user which one is best for him as both contract phone deals and pay as you go phones are meant for different clientele.